Get More From Your Neighbourhood
Relatable scenarios deliver something unexpected
DoorDash had evolved from ‘Delicious Delivered’ to ‘everything-you-need-delivered.’ Burgers and a bouquet of flowers? Cereal and some vitamin C serum? Pancakes and pickles? DoorDash has got it in the bag.
To show the breadth of new delivery options available on the app, we created a series of maximalist-to-the-max hyperbolic stories awash in vivid technolour. The work captured the chaos of relatable high-stress scenarios - prepping for a dinner party, the throes of new parenthood or the fallout of teenage heartbreak - and dialled each one up about a hundred and two notches (give or take.)
From colour palette to wardrobe, shot list to sets, each and every executional detail was crafted and considered to break from the expected. The campaign features a buffet of both practical and CGI visual effects, as well as a striking remake of the Four Tops classic “Reach Out, I’ll Be There.” The result was bold, busy, and surprisingly intricate - a myriad of moving pieces that capture the stressful chaos a well-timed DoorDash delivery can help quell.
