Let Wellness In
Making a Unique Production Approach Bloom.
With over 40,000 wellness products, e-retailer Well.ca delivers every sort of self-care. From yoga mats to gluten-free pasta, protein powder to phosphate-free shampoo.
But when ‘wellness’ stands for everything from mindfulness to massive gains, how can an emerging brand capture the one thing that it stands for?
Instead of speaking to every serum and cereal under the sun, we narrowed in on something universal: The feeling. Distilling countless definitions of wellness into a single brand narrative and takeaway: to ‘let wellness in,’ is to transform the everyday.
The footage was juxtaposed with a CGI garden that climbed the walls and burst from the floorboards. A metaphor for the growth and connection that wellness sparks.
In addition to the brand spot, the ‘let wellness in’ limited time gift box and supporting digital content encouraged Canadians to grow their own wellness routines, with small yet meaningful acts.
